Measuring Blog Performance by Using Google Analytics
Whether you manage a small, yet burgeoning, blog with a few dozen readers or an immensely popular blog with a profitable Adsense account; you can utilize Google Analytics to gain insightful measurements on your blog’s performance. The myriad of data and graphs may seem daunting at first glance. However, if you know what data to look for; you can cut through the clutter and make sense of all that information. In this article we’ll point out some statistics you should consider monitoring to understand how well your blog is performing.
When it comes to blogging, content is king. Great content on your blog will get visitors returning to it repeatedly. Google Analytics allows you to see how many people came to your website once, twice, thrice, etc over a period of time. In the navigation panel go to Audience > Behavior > Frequency & Recency to see this information. Checking the number of return visitors to your blog is worth monitoring on a monthly basis to see if this figure gets better as you continue to develop loyal readers.
The Audience Overview report in Google Analytics has some valuable statistics you should monitor. In the navigation panel go to Audience > Overview to access this report. The metrics that you should monitor on this report includes:
Average Pages per visit: This statistic tells you how many pages your average visitor goes to during a session. Your blog should entice readers to explore other content within the site.
Time on site: The amount of time a visitor spends on our blog can give you valuable insights on the user experience. If your visitors are spending lots of time on your page then it may be an indication that they’re reading your content. That is great! On the other hand, if they are not spending significant time in your site then it may be a red flag for issues with your blog. Issues such as offensive content or long page load times – a likely cause for graphic heavy pages – might be some possible causes for visitors to retreat from your blog prematurely.
Bounce rate: The bounce rate is the percentage of users that visit your site, but leave without engaging with other pages. A high bounce rate can be addressed by implementing an internal linking strategy to relevant posts within your blog.
These are just a few metrics that you should consider. There are many other ways to measure blog performance. What analytics do you use to measure your blog performance?
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