Making a Boring Topic Interesting

It may seem difficult to take a topic that may not seem interesting and turn it into compelling dealer content, but it can be done in just a few short steps. The key is not research, writing style, or interesting graphics. The most important thing is asking the right question.

Take your topic and try to come up with a couple questions for the standard “who,” “what,” “where,” “when,” “why,” and “how” questions. By the time you’ve done that, you probably already have a topic that you would be interested in knowing more about.

Another source for good questions is a community forum. Even if the questions don’t seem that awesome, someone is taking time out of their day to request the answer which means there is an audience for that question.

If you have a question that is actually interesting to you, the passion will come out in your writing and suddenly the topic isn’t so boring anymore.

Here at Content Motive, we are professional dealer content writers. If you have any questions about quality and effective dealer content marketing, let us know. Let us help your dealership reach #1.

To Your Success,

Kevin Drongowski
Content Motive / PGI Auto
[email protected]