Six Must Do’s for SEO Experts

We are search engine and dealer marketing experts armed with the knowledge of how search engines work and what dealerships need to do to dominate and maximize their results. Content Motive has developed a comprehensive strategy of how to tackle the challenge of search engine indexing by creating a balance of diverse content marketing and SEO, tailoring each plan to fit your dealership’s needs.

1 Following Search Trends:
People are searching for different things everyday. What was popular yesterday may not be popular today. Keeping up with what is trending on searches and incorporating it into your SEO strategy is a must in today’s ever-changing environment.

2 Grab Non-branded Keywords:
We will fill in the missing pieces of your dealership’s content. Keywords you naturally don’t show for in search results, like, a Honda dealer showing in a truck search for a neighboring city. Every dealer has different needs for non-branded keywords.

3 Fixing Fixed-Operations:
Most dealer websites are filled with page after page of vehicle inventory. Having a balance of content can be very difficult or impossible without help. Dealerships make a fair share of their profit from the parts and service departments. However most dealer websites have less than 10% of their websites content geared toward Fixed-Ops. Not so, with our strategies in place.

4 Encompassing Long Tail Searches:
Long-tailed searches are less popular searches because they have less search volume and less competition to rank for. Consider the following two examples: “used Ford car for sale in Seattle” or “Where get my transmission fixed.” These are each considered long-tail searches as compared to trying to rank for the much more competitive search terms “Honda Car” or “Transmission.” Our SEO strategy focuses on covering relevant searches in your dealership’s area.

5 Increase Inbound Links:
Your position on Google and other search engines is not just based on what content you have on your website. Every time a website links to your website, it is like receiving a vote for your website. Having a network of SEO powered Micro-Content websites increases your popularity and overall web presence.

6 The Power of Social Media:
By having updated Facebook and Twitter accounts, can keep your potential car shoppers engaged, with the discovery of new and relevant content, and directing potential leads to your website.