Content Strategy

We started building a new type of set pages for content, specially focused on new cars.

The pages don’t look different than many other companies new car model pages, what is different are the links to content.

In this example for Larson Nissan, you can see that besides accessing the inventory, brochures, incentives, etc (information that most dealer websites have) we also added pages with model information and trim information. The model and trim pages are build with unique content as required by the latest Google SEO updates.

These pages are not built all at once but several each month, for example you can see that Larson Cadillac has model pages but not trims yet. Whilehttp://www.toyotaoftacoma.com/op-2013-toyota-camry-hybrid-for-sale-near-fife/ it would be easier for us to build it all at once a constant flow of content signals Google that there is new material to index and therefore increases the chances of getting our website crawled and therefore indexed.

Enhancing content with video:

We also build pages for those dealers that have been working with us for a while for the 2013 model line. Notice that in this case we also added pages for the Hybrid models and that we used Toyota Corporate Youtube account videos with custom geo-located content to create video / model pages.

Magic Toyota created high quality videos with What’s Next Media so we open those as a layover instead of cresting a new page (we created pages with them in a different section of the site for indexing purposes). These videos have a specific branding purpose for the dealer so we wanted to keep the customer’s full attention on them.

Simple pages purely for content:

BMW is known for their remarkable number of different sub-models, however we kept it simple for this dealer. Same as for this Audi dealer where links to their incentives pages were more important than other things.

For more information about creating content please check our latest article: Top 5 must knows for dealer content marketing or go to Content Motive for more dealer content marketing and SEO services.